Welcome to Journal of Current Research in Business and Management Sciences

Journal of Current Research in Business and Management Sciences (JCRBMS) is a scholarly publication dedicated to advancing research and knowledge in the fields of business and management. JCRBMS provides a forum for scholars, researchers, and practitioners to explore the latest developments, trends, and challenges in business and management theory and practice. The journal welcomes original research articles, empirical studies, theoretical contributions, case studies, and reviews that offer valuable insights and contribute to the advancement of knowledge in these fields.

High visibility

Discover global exposure with our optimized journals. We ensure your research reaches worldwide audiences, amplifying its impact across the globe

 

Google Scholar Indexed

Publish with confidence in our Google Scholar-indexed journal and stay informed. Track citations and amplify your impact effortlessly.

Peer Reviewed Journal

We are committed to the highest standards of peer review. Our decision making, plagiarism, and ethics are guided by fairness and transparency as much as possible.

E-SERVICE RELIABILITY AND CUSTOMER LOYALTY IN ONLINE SHOPPING IN NIGERIA: THE MODERATING ROLE OF AGE AND EDUCATION

This study explored the moderating role of age and education in the relationship between e-service reliability and customer loyalty in the context of online shopping in Nigeria. The research aimed to identify how demographic factors influence customer loyalty towards reliable e-services. Data were collected from 353 online shoppers in Nigeria through a structured questionnaire and analysed