Michigan International Journal of Marketing, New Media, and Communication

Articles

• HARNESSING SOCIAL NORMS: A STUDY OF PERSUASIVE HEALTH MESSAGES

  David Cohen

  1-20

  • Download paper

• THE IMPACT OF ACTOR-CHARACTER INCONGRUENCE ON AUDIENCE PERCEPTION

  Andrew J. Martinez

  58-73

  • Download paper

• SOUNDSCAPE OF THE URBAN PLAYGROUND: TEENAGERS AND MOBILE MEDIA IN THE CITY

  Emma Davies , Liam Murphy

  21-40

  • Download paper

• MOBILE PHONES AND TRISHAW OPERATORS IN MYANMAR: A COMMUNICATION STUDY

  Jonathan Lee Chong , Rebecca Jane Miller

  41-57

  • Download paper