Welcome to Michigan International Journal of Marketing, New Media, and Communication

Michigan International Journal of Marketing, New Media, and Communication is driven by a mission to advance knowledge and understanding in marketing, new media, and communication. Our goal is to foster a vibrant exchange of innovative ideas, research findings, and practical insights that shape marketing strategies, influence media trends, and refine communication practices in our interconnected world.

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CHALLENGES IN PERCEIVING ENGLISH FRICATIVES: A STUDY OF UNDERGRADUATE LEARNERS FROM KUWAIT

This paper aims to investigate the perception of English labial [v] and post-alveolar [ʒ] fricatives by undergraduate students in Kuwait, who speak Kuwaiti Arabic as their native language and are studying English. The study administered perception tests including the identification and discrimination tests for phonetic and lexical phonological perception. The data obtained from 104 female

THE ROLE OF AGE AND EDUCATION IN MODERATING THE RELATIONSHIP BETWEEN E-SERVICE SECURITY AND CUSTOMER LOYALTY: THE NIGERIAN ONLINE SHOPPING EXPERIENCE

This study delved into the intricate relationship between age, education, e-service security, and customer loyalty within the Nigerian online shopping landscape. Leveraging a survey research design, data were collected from 353 online shoppers who have engaged with prominent Nigerian ecommerce platforms over the past year. The Technology Acceptance Model (TAM) served as the theoretical

PRESIDENTIAL COMMUNICATION BREAKDOWNS: ANALYZING TRUMP'S LEADERSHIP APPROACH

The communication style and shortcomings of the presidency of Donald Trump are examined in this article. The author argues that Trump's communication and leadership style failed as it was based on an authoritarian and autocratic corporate model that did not work in a democratic system. The article examines Trump's lack of critical thinking skills, response to COVID-19, ego and value issues,

FOSTERING A SAFER ONLINE ENVIRONMENT: ADDRESSING POLICY VIOLATIONS AND SAFEGUARDING BLACK WOMEN

Online trolling and digital violence have become pervasive problems, especially towards Black women on social media platforms such as Twitter. Yet, there is a lack of care and concern for the safety of Black women on social media and their abusive experiences being handled poorly. Addressing these issues, this study employs the Muted Group Theory to explore the experiences of Black women on