Welcome to Advanced Journal of Economics and Business Research

Advanced Journal of Economics and Business Research (AJEBR) is a peer-reviewed scholarly open access journal dedicated to advancing knowledge in the fields of economics and business. Established with the aim of fostering rigorous research and facilitating the exchange of ideas among academics, researchers, practitioners, and policymakers, AJEBR provides a platform for high-quality theoretical and empirical research. AJEBR's mission is to publish cutting-edge research that contributes to the understanding of economic and business phenomena, addresses contemporary challenges, and informs decision-making processes. AJEBR welcomes submissions from various sub-disciplines of economics and business,

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Article in Press

Eco-Labeling And Consumer Buying Behaviour Of Fast Moving Consumer Goods (FMCGS) In Akwa Ibom State

The purpose of this study was to investigate the impact of eco-labeling on the purchasing patterns of consumers of fast-moving consumer goods (FMCGs) in Akwa Ibom, Nigeria. Awareness of the environment, symbols of recycling, and visual components were the variables that were taken into consideration. Three hypotheses were developed. A survey research methodology was chosen, and the convenience

Authors: Emmanuel Abednego Dadieri Braide, Abasiama Asuquo Mfon (Ph.D) , Nkanikpo Ibok Ibok (PhD)
Pages: 1-16

DOI: 10.5281/zenodo.13329922

MARKETING COMMUNICATION AND CONSUMER BEHAVIOUR OF BETTING FIRMS IN UYO METROPOLIS, AKWA IBOM STATE, NIGERIA.

The competitive landscape in the betting industry has accentuated the need for effective marketing communication strategy in the marketing of bets service products. The objective of this study was to examine the influence of marketing communication tool on the consumer behavior of betting firms in Uyo metropolis, Akwa Ibom state. To achieve this objective, data were collected using a survey of

Authors: Aniebiet J Etuk, Aniekan Eyo Awah , Aniefiok Okon Akpan
Pages: 17-34

DOI: 10.5281/zenodo.13684623