Welcome to Advanced Journal of Economics and Business Research

Advanced Journal of Economics and Business Research (AJEBR) is a peer-reviewed scholarly open access journal dedicated to advancing knowledge in the fields of economics and business. Established with the aim of fostering rigorous research and facilitating the exchange of ideas among academics, researchers, practitioners, and policymakers, AJEBR provides a platform for high-quality theoretical and empirical research. AJEBR's mission is to publish cutting-edge research that contributes to the understanding of economic and business phenomena, addresses contemporary challenges, and informs decision-making processes. AJEBR welcomes submissions from various sub-disciplines of economics and business,

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EMPIRICAL EVIDENCE OF STRATEGIC DIMENSIONS ON THE REBRANDING PERFORMANCE OF POWER SECTOR IN ENUGU STATE, NIGERIA.

This study examined influence of strategic dimensions on the rebranding performance of power sector in Enugu State, Nigeria. The specific objectives include the following to: examine the extent to which implementation strategy influence on net promoter score of power supply in Enugu State, Nigeria and ascertain the extent to which low-cost strategy influence on net profit margin of power