NOURISHING COMMUNITIES: MARKET ACCESS STRATEGIES FOR IMPROVED NUTRITION AMONG MAIZE FARMERS IN MASINDI AND KIRYANDONGO DISTRICTS, UGANDA

Rural households rely on diverse livelihood strategies, including agriculture, agro-processing, trading, and off-farm activities, to meet their food and income needs. Integrating these households into market systems has brought about notable improvements in income levels, living standards, and poverty reduction. However, despite their indispensable contributions to household nutrition and

Authors: Esther Nakato Ssempala , James Mukasa Nsubuga
Pages: 1-9

DOI: 10.5281/zenodo.10630973

TRANSFORMING THE LANDSCAPE: OUT-OF-HOME ADVERTISING AND THE 4th INDUSTRIAL REVOLUTION

Advertising, driven by the innate human senses, serves the fundamental purposes of informing, persuading, and reminding. Among its various forms, outdoor advertising, or Out-of-Home (OOH) advertising, stands as one of the oldest, with origins tracing back to ancient Egyptian hieroglyphics. The evolution of advertising witnessed significant milestones, including Johannes Gutenberg's

Authors: Nokuthula Nomusa Dlamini , Jabulani Sipho Molefe
Pages: 10-30

DOI: 10.5281/zenodo.10630975

ADAPTING TO CHANGE: AI'S INFLUENCE ON ONLINE SHOPPING DYNAMICS IN INDIA

Artificial intelligence (AI), characterized by machines mimicking cognitive functions akin to human minds, has garnered significant attention and investment globally, including in India. This review explores the evolution and increasing prevalence of AI in India, particularly amidst the backdrop of the global pandemic. Drawing insights from authoritative sources such as "Artificial

Authors: Jennifer Anne Campbell , Daniel James MacDonald
Pages: 31-47

DOI: 10.5281/zenodo.10630977