AN EMPIRICAL ANALYSIS OF CUSTOMER COMPLAINT MANAGEMENT SYSTEMS AND THEIR INFLUENCE ON CUSTOMER SATISFACTION IN THE SMART PHONE INDUSTRY: A CASE STUDY OF UYO, AKWA IBOM STATE, NIGERIA.

The objective of this study was to examine the influence of customer complaint management on customer satisfaction of smart phone industry in Akwa Ibom State. To achieve this objective, the main source of data was through primary sources with the use of a questionnaire. The researcher adopted the survey research design approach and data were collected from 368 respondents drawn from the smart