MABUNDA , Elizabeth N; CHEMBE, Victor S. THE ROLE OF MARKETING SKILLS IN MITIGATING BUSINESS FAILURE AMONG ETHNIC SME OWNERS. Michigan International Journal of Marketing, New Media, and Communication, [S. l.], v. 12, n. 3, p. 1–12, 2024. DOI: 10.5281/zenodo.12780525. Disponível em: https://americaserial.com/Journals/index.php/MIJMNMC/article/view/1096. Acesso em: 16 dec. 2025.