EMPIRICAL EVIDENCE OF STRATEGIC DIMENSIONS ON THE REBRANDING PERFORMANCE OF POWER SECTOR IN ENUGU STATE, NIGERIA.

This study examined influence of strategic dimensions on the rebranding performance of power sector in Enugu State, Nigeria. The specific objectives include the following to: examine the extent to which implementation strategy influence on net promoter score of power supply in Enugu State, Nigeria and ascertain the extent to which low-cost strategy influence on net profit margin of power