STRATEGIC MANAGEMENT AND ITS EFFECT ON THE PERFORMANCE OF SMALL-SCALE BUSINESS IN SOUTH EAST NIGERIA

This study examined strategic management and its effect on the performance of small-scale business in South East Nigeria. The specific objectives include the following to: examine the extent to which effect of environmental analysis strategy affects Sales revenue of small-scale business in the South-East of Nigeria and determine the extent to which evaluation and control strategy affects

Authors: Udoh Lydia Uduakobong , Oluka Kingsley Ugochukwu (Ph.D.)
Pages: 1-12
SOFT SKILLS NEEDED BY ACCOUNTING EDUCATION STUDENTS IN UNIVERSITIES FOR EFFECTIVE PERFORMANCE AFTER GRADUATION IN ENUGU STATE.

This work was carried out to determine the soft skills needed by Accounting Education students in universities for effective Performance after graduation in Enugu state. Two research questions guided the study and two null hypotheses were tested. The population for the study comprised 68 Entrepreneurship lecturers from Enugu state University of Science and Technology. The instrument was a-20

Authors: Emeka Promise Ugwunwoti Ph.D, Dr. Georgina N. Onah, Ngene Jude Tochukwu , Anyanwuocha Christian Tochukwu
Pages: 13-23
ENTREPRENEURIAL STRATEGIES AND SUSTAINABILITY OF SMALL AND MEDIUM ENTERPRISES IN SOUTH EAST, NIGERIA

The study investigated the relationship between entrepreneurial strategies and sustainability of small and medium enterprises in South East, Nigeria. Specific objectives were to: examine the relationship between innovativeness and waste recycling of Small and medium scale enterprises in South East, Nigeria and determine the relationship between resource allocation and energy consumption of

Authors: Chime, Anayochukwu Faithwin , Josephine Ivoma Orga Ph.D.
Pages: 24-46

DOI: 10.5281/zenodo.15025998

ENTREPRENEURIAL PASSION AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN ENUGU STATE

The study evaluated the entrepreneurial passion and performance of small and medium enterprises in Enugu state. The specific objectives were to: examine the relationship between entrepreneurial creativity and revenue generation and evaluate the relationship between entrepreneurial commitment and sales volumes of small and medium enterprises in Enugu state. The study used the descriptive

Authors: Onyema Chidozie Nwabueze, Prof. N. M. Ile Ph.D. , Egbo, John Ikechukwu.
Pages: 47-70

DOI: 10.5281/zenodo.15026096

EFFECT OF CHANGE MANAGEMENT ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN ENUGU STATE, NIGERIA.

The study evaluated the effect of change management on the performance of SMEs in Enugu State. The specific objectives are to: Examine the effect of leadership alignment on the output and evaluate the effect of communication on the profitability on growth of SMEs. The study used the descriptive survey design approach. The primary source of data was the administration of questionnaire. A total

Authors: Uchegbue Sylvaline Amaka , Ugwu Felix Ikechukwu Ph.D.
Pages: 71-88

DOI: 10.5281/zenodo.15188467