EXPLORING E-SATISFACTION AS A MEDIATOR IN EBANKING ADOPTION: A CONCEPTUAL FRAMEWORK

Abstract

In the contemporary business landscape, the service sector plays a pivotal role in shaping the global economy, and the internet stands out as an indispensable technological tool extensively employed by diverse organizations. This ubiquity stems from the far-reaching influence of the World Wide Web, which has permeated nearly every facet of human life, including dating, governance, commerce, education, communication, and banking (Odumeru, 2012; Ranjbarian, Fathi, & Rezaei, 2012; Zhou, 2011).

This paper underscores the profound impact of the internet on the business world and the broader society. It delves into the transformative influence of the internet, tracing its penetration into various sectors and its role in reshaping the way organizations operate and individuals engage with technology. The integration of the internet into daily life and business practices has redefined the nature of commerce, communication, and information dissemination, ushering in an era of unparalleled connectivity and innovation.