E-BANKING STRATEGIES AT MELLI BANK: A MARKET IMPACT ASSESSMENT

Abstract

Contemporary banks are acutely attuned to the dynamics of the digital landscape, recognizing both the prospects and challenges presented by the online realm. In contrast to conventional brick-and-mortar branches, e-banking systems leverage the power of the internet to deliver a spectrum of services to their clientele. These services encompass account opening, fund transfers, and electronic bill payments, underscoring the transformative potential of e-banking.