Vol. 11 No. 4 (2023): October-december

Articles

• REINVENTING THE GAME: NINTENDO'S SERVICES MARKETING STRATEGY IN THE MOBILE INTERNET ERA

  Zhenyu Li

  1-11

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• ARTIFICIAL INTELLIGENCE AND THE TRANSFORMATION OF ENTERPRISE MANAGEMENT MODES: AN EMPIRICAL STUDY"

  Emily Jane Smith

  12-19

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• A COMPREHENSIVE REVIEW OF GREEN INPUT AND ITS IMPACT ON ENTERPRISE PERFORMANCE

  Qiang Wei

  20-29

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• CHALLENGES AND SOLUTIONS: A COMPREHENSIVE ANALYSIS OF SME FINANCIAL MANAGEMENT

  Maria Clara Santos

  30-42

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