REINVENTING THE GAME: NINTENDO'S SERVICES MARKETING STRATEGY IN THE MOBILE INTERNET ERA

The liberalization of the gaming machine industry in China in 2014, propelled by government policies, breathed new life into the sector. Major players like Microsoft, Sony, and Nintendo seized the opportunity to develop the gaming console market. In 2022, Nintendo alone achieved significant sales with millions of Switch units sold in China. However, despite consistent sales growth, the

Authors: Zhenyu Li
Pages: 1-11
ARTIFICIAL INTELLIGENCE AND THE TRANSFORMATION OF ENTERPRISE MANAGEMENT MODES: AN EMPIRICAL STUDY&Quot;

The rapid advancement and extensive adoption of artificial intelligence (AI) technology have left an indelible mark across diverse sectors, with a profound influence on enterprise management. Traditional enterprise management approaches have increasingly proven insufficient to address the intricate and constantly evolving requirements of contemporary businesses. Consequently, AI-infused

Authors: Emily Jane Smith
Pages: 12-19
A COMPREHENSIVE REVIEW OF GREEN INPUT AND ITS IMPACT ON ENTERPRISE PERFORMANCE

This study delves into the concept of green input, which pertains to enterprises proactively investing in innovations aimed at mitigating environmental impact and integrating environmental responsibility into their strategic plans. While foreign scholars have extensively explored green input, their research primarily spans four key domains: environmental economics, innovation economics,

Authors: Qiang Wei
Pages: 20-29
CHALLENGES AND SOLUTIONS: A COMPREHENSIVE ANALYSIS OF SME FINANCIAL MANAGEMENT

Financial management stands as the linchpin in the development of Small and Medium-sized Enterprises (SMEs), permeating every facet of these businesses, from fundraising and capital allocation to supply, production, and sales. However, the financial management landscape of SMEs in China faces numerous challenges, including a shortage of skilled financial personnel and limited managerial

Authors: Maria Clara Santos
Pages: 30-42