BEYOND THE SURFACE: EXPLORING PERCEIVED PERFORMANCE IN CREATIVE ENTREPRENEURSHIP AMONG MUSIC INDUSTRY PLAYERS IN CAMEROON

Abstract

Traditionally, organizational performance has been narrowly defined solely in terms of financial metrics, neglecting the broader spectrum of factors that contribute to organizational success. However, the economic turbulence of the 1980s prompted a paradigm shift, compelling researchers to recognize the inadequacy of this one-dimensional perspective. In response, scholars began advocating for a more comprehensive, multidimensional approach to evaluating organizational performance. This paper explores the evolution of organizational performance measurement paradigms, tracing the shift from a purely financial focus to a holistic understanding that encompasses diverse dimensions of performance. Drawing on insights from seminal works by Bourguignon (2000) and Barillot (2001), it examines the catalysts and implications of this conceptual evolution. By adopting a multidimensional lens, researchers and practitioners gain a more nuanced understanding of organizational effectiveness, which encompasses not only financial outcomes but also strategic alignment, operational efficiency, stakeholder satisfaction, and societal impact. This paper underscores the importance of embracing a holistic approach to organizational performance assessment, highlighting its relevance in today's dynamic and interconnected business landscape. Through a synthesis of theoretical perspectives and empirical evidence, it offers practical insights for organizations seeking to enhance their performance evaluation frameworks and drive sustainable value creation in the long term.