Welcome to Journal of Current Research in Business and Management Sciences

Journal of Current Research in Business and Management Sciences (JCRBMS) is a scholarly publication dedicated to advancing research and knowledge in the fields of business and management. JCRBMS provides a forum for scholars, researchers, and practitioners to explore the latest developments, trends, and challenges in business and management theory and practice. The journal welcomes original research articles, empirical studies, theoretical contributions, case studies, and reviews that offer valuable insights and contribute to the advancement of knowledge in these fields.

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Article in Press

EVALUATING THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES ON CUSTOMER PATRONAGE IN THE NIGERIAN PETROLEUM DOWNSTREAM SECTOR: A STUDY OF AKWA IBOM STATE

The Nigerian petroleum downstream sector plays a critical role in the economic development of the country, with a significant impact on both local and national economies, with increasing competition and a rapidly changing digital landscape, companies in this sector are increasingly turning to digital marketing strategies to engage customers, boost brand visibility and drive sales. The main

Authors: Aniebiet J. Etuk
Pages: 1-17

DOI: 10.5281/zenodo.15296588