EVALUATING THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES ON CUSTOMER PATRONAGE IN THE NIGERIAN PETROLEUM DOWNSTREAM SECTOR: A STUDY OF AKWA IBOM STATE

The Nigerian petroleum downstream sector plays a critical role in the economic development of the country, with a significant impact on both local and national economies, with increasing competition and a rapidly changing digital landscape, companies in this sector are increasingly turning to digital marketing strategies to engage customers, boost brand visibility and drive sales. The main

Authors: Aniebiet J. Etuk
Pages: 1-17

DOI: 10.5281/zenodo.15471259

LOCAL GOVERNMENT ELECTIONS AND DEMOCRACY IN ENUGU STATE

The study examined the local government elections and democracy in Enugu State. The specific objectives of the study was to: assess the extent to which local government elections in Enugu State adhere to democratic principles; examine the role of political parties and state institutions in influencing local government elections in Enugu State and their implications for democratic governance;

Authors: Obichere, Anthony Chukwuemeka , Prof. Eze Fred Odo Ph.D.
Pages: 18-34

DOI: 10.5281/zenodo.15470992

DIGITAL MARKETING STRATEGIES AND SALES PERFORMANCE OF ARTISANAL PRODUCTS IN AKWA IBOM STATE

This study investigated the influence of digital marketing strategies on sales performance of artisanal products in Akwa Ibom State, Nigeria. As digital transformation reshaped business landscapes globally, local artisans increasingly faced the need to adopt innovative marketing approaches to enhance their market visibility and revenue generation. A quantitative research design was adopted,

Authors: Aniefiok Okon Akpan, Aniekan Eyo Awah, Affiah, Eno Aniefiok
Pages: 35-57

DOI: 10.5281/zenodo.15547077

NEXUS BETWEEN FAMILY-OWNED BUSINESS MINDSET AND SMES EXPANSION IN AWKA METROPOLIS, ANAMBRA STATE

This study investigates the nexus between family-owned business mindset and Small and Medium Enterprises (SMEs) expansion in Awka Metropolis, Anambra State, Nigeria. Recognizing the critical role of SMEs in economic development and the dominance of family-owned enterprises in the region, the research examines how different family business mindsets influence key dimensions of business

Authors: Bankole Isaac Akinroluyo, Olayinka Hammed Olalekan, Johnson Onyero Joelin, Nwoye Uche Eunice
Pages: 58-69

DOI: 10.5281/zenodo.15674663

CRYPTOGRAPHIC SECURITY SYSTEM AND ECONOMIC SUSTAINABILITY OF DEPOSIT MONEY BANKS IN ENUGU STATE

The study examined the Cryptographic Security systems and economic sustainability of Deposit Money Banks in Enugu State. The specific objectives are to: examine the relationship between Digital Signatures and Cost Reduction; and ascertain the relationship between Payment Gateways   and Operational Efficiency of Deposit Money Banks in Enugu State. The study was based on the four (4)

Authors: Nnadi, Chikezie Sunday Onoh Ph.D.
Pages: 70-92

DOI: 10.5281/zenodo.15675384

IMPACT OF CUSTOMER RETENTION STRATEGIES ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NIGERIAN BOTTLING COMPANY PLC)

Customer retention strategies was point of discussion among scholars for a long time especially its impact on organizational performance in manufacturing organizations in Nigeria. This paper is set to ascertain the impact of customer retention strategies ion organizational performance. Data were sourced from primary source using question as instrument of data collection. The population of

Authors: Ezuma, Kingsley Eze (PhD)
Pages: 93-112

DOI: 10.5281/zenodo.15728655