ENVIRONMENTAL FACTORS' INFLUENCE ON CORPORATE DECISION-MAKING AND ADAPTATION STRATEGIES

In the face of intensifying market competition, companies are relentlessly pursuing enhanced operational efficiency. A pivotal determinant of improved operational efficiency lies in the company's managerial prowess. Employing incentive mechanisms, companies can attract and retain talent for extended tenures. These incentives empower employees to fully leverage their skills and

Authors: Miguel Reyes Santos
Pages: 1-10
MULTIMEDIA IMAGE DATA FUSION IN E-COMMERCE: INSIGHTS INTO CONSUMER BEHAVIOR

In the era of rapid e-commerce expansion, an increasing number of consumers are opting for online purchases to fulfill their daily needs. Nevertheless, the dynamics of online product marketing have gained recognition among scholars and e-commerce professionals. The study of consumer impulse shopping behavior is currently limited, both in terms of depth and breadth, with scattered research

Authors: Li Xin Wang
Pages: 11-20
MARKETING STRATEGIES IN THE MODERN AGE: A RESEARCH JOURNEY

China's market is currently at a pivotal juncture, oscillating between the international and domestic markets. As the nation's market leans toward nationalization, the international market is progressively infiltrating China's landscape. In response, enterprises must adapt to the evolving dynamics of the international market, continually fine-tune their marketing strategies, prioritize

Authors: Jie Xiu Wang
Pages: 21-27