ICT AND THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISE IN ANAMBRA STATE

Abstract

This study investigates the effect of Information and Communication Technology (ICT) on the performance of Small and Medium Enterprises (SMEs) in Anambra State, Nigeria. Survey research design was adopted by the study. A sample size of 500 from a population of 350,000 SME owners and managers, utilizing stratified random sampling, data were collected via structured questionnaires and semi-structured interviews, ensuring diverse representation. Data analysis involved both descriptive and inferential statistical techniques, revealing significant findings: a strong positive correlation (r = 0.880) between ICT adoption and profit maximization. These finding emphasize the critical role of ICT in enhancing SME performance. The study concludes that to remain competitive, SMEs must prioritize ICT adoption and recommends implementing advanced ICT tools, investing in infrastructure for global market access, and adopting customer relationship management systems.