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Michigan International Journal of Marketing, New Media, and Communication is driven by a mission to advance knowledge and understanding in marketing, new media, and communication. Our goal is to foster a vibrant exchange of innovative ideas, research findings, and practical insights that shape marketing strategies, influence media trends, and refine communication practices in our interconnected world.

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Article in Press

Effect Of Pricing Policy On Financial Performance Of Brewery Firms In Nigeria

The main objective of this study was to ascertain the effect of pricing policy on financial performance in selected brewery firms in Nigeria. The specific objectives were to; ascertain the extent to which cost-based pricing affect return on asset of listed brewery firms in Nigeria and determine the degree to which competition-based pricing affect profit after tax of listed brewery firms in

Authors: Dr. John Odinaka Ekeocha, Dr. Sylvia Ifunanya Ekeocha , Prof. Nebo, Gerald Nwora.
Pages: 1-16

DOI: 10.5281/zenodo.14002928