Michigan International Journal of Marketing, New Media, and Communication (MIJMNMC) stands at the forefront of academic inquiry, offering a dedicated platform for cutting-edge research in marketing, new media, and communication. As a multidisciplinary journal, MIJMNMC bridges theory and practice, providing a global forum for scholars, practitioners, and researchers to contribute to the evolving landscape of these interconnected domains.

Scope: The journal's comprehensive scope encompasses a diverse range of topics within marketing, new media, and communication, including but not limited to advertising, branding, digital marketing, social media, public relations, content creation, media studies, and emerging communication technologies.

Key Focus Areas:

• Innovative Marketing Strategies: MIJMNMC welcomes research that explores novel approaches to marketing, encompassing traditional and digital marketing methods, branding, consumer behavior, and market trends.

• New Media Dynamics: The journal emphasizes contributions that investigate the impact of new media on communication and marketing practices, including social media, digital platforms, and emerging technologies.

• Strategic Communication: MIJMNMC focuses on research that addresses effective communication strategies in various contexts, spanning corporate communication, public relations, crisis communication, and cross-cultural communication.

• Media Studies: We encourage research that delves into media theory, media effects, and the evolving landscape of media consumption, contributing to a nuanced understanding of media in contemporary society.

• Interdisciplinary Exploration: MIJMNMC values interdisciplinary perspectives that explore the intersections between marketing, new media, and communication, fostering a holistic understanding of their interconnected dynamics.

• Submission: MIJMNMC invites original research articles, case studies, literature reviews, and practical insights that align with our mission and focus areas. A rigorous peer-review process ensures the publication of high-quality, relevant content that contributes to the ongoing dialogue within the fields of marketing, new media, and communication.