BRIDGING THE GAP: OVERCOMING THE SCIENTIFIC CRISIS IN BUSINESS ADMINISTRATION RESEARCH

Abstract

This exploration delves into the essence of scientific research, examining the motivations and perspectives that drive scholars in the field of business administration. It questions the true purpose of research—is it driven by ego or a genuine quest for knowledge that can address real-world challenges? Rooted in the realm of applied Social Science, business administration endeavors to apply scientific knowledge to resolve real community problems. To bolster this standpoint, the paper integrates a prominent opinion: "Management is an applied discipline; solving a relevant problem can have an impact" (Hauser, 2017).

The discussion underscores the wisdom of commencing research with a deep understanding of the phenomenon in question, free from the shackles of preconceived theories and interpretations. Each individual's unique worldview, shaped by their experiences and background, should offer fresh perspectives and findings. But where does this phenomenon exist? In the dynamic interplay of society, organizations, and social media, observed with fresh eyes that reveal insights, interpretations, and inferences. Theory, as discussed, serves as a simplified explanation for a phenomenon, but without the phenomenon itself, there is nothing to explain.

The paper raises the challenge of subjectivity in research, emphasizing the need to approach research with an open mind, test hypotheses, and conduct extensive literature reviews. The objective is to embrace objectivity and establish a solid foundation before diving into writing. By doing so, research takes on a meaningful purpose—contributing to a broader understanding and not merely reinforcing preconceived notions.